Global leader in gaming International Game Technology Plc (IGT) revealed that its subsidiary IGT Global Solutions Corporation has inked a multi-year licensing deal with Sony Pictures Television Inc. Under the terms of the agreement, IGT will get property licensing rights to Shark Tank, a reality television show.
Currently, International Game Technology is one of the leading companies in gaming on a global scale. The company provides its large variety of gaming options across different channels and segments in over 100 countries worldwide.
The Chief Executive Officer of IGT’s Lottery operations in North America Michael Chambrello said that the company was very grateful for the fact that it could join forces with Sony once again. He described Sony as a reliable and responsible company that is aimed at bringing the most attractive television and theatrical entertainment options to its customers. Mr. Chambrello explained that it was a great thing for IGT to be able to deliver Shark Tank brand to its lottery players.
Mr. Chambrello also added that the two companies were planning to work in collaboration in order to develop a special lottery program. The latter would help the brand reach more customers on the American market. According to him, on the other hand, customers of Shark Tank would be granted with the opportunity to reach quite a great variety of entertainment options, which would also bring them winnings.
As part of the deal, International Game Technology will be able to develop special lottery products branded under Shark Tank trademark and distribute them on the territory of the US. In addition, IGT has the rights to distribute a variety of other games, including desktop, interactive and mobile offerings, traditional and instant online games, pull-tab games, as well as instant scratch games.
The reality television show Shark Tank has won three Emmy awards. In addition, it has been considered as the show that has actually brought a new life to business running on the territory of the US.
Lately, UK-based IGT has been primarily focused on consolidating its presence on global regulated markets and reaching more customers. It has reported a 5% revenue increase over the third fiscal quarter of 2016 and has recently been aimed at making key partnership agreements to enhance its market presence.
- Author
Olivia Cole
